Sunday, June 7, 2020

BTS donates $1 million to Black Lives Matter, ARMY kickstarts #MatchAMillion initiative to help further

Amid protests in The United States Of America and many parts of the world, celebrities are standing in solidarity with the Black community and speaking up against police brutality and violence against the community. With many celebrities making donations to several fundraisers and raising awareness, South Korean superstars BTS have not only spoken up but have made a massive donation of $1 million to Black Lives Matter fund along with their parent company Big Hit Entertainment, as reported by Variety.

BTS donates $1 million to Black Lives Matter, ARMY kickstarts #MatchAMillion initiative to help further

Black Lives Matter fund's goal is to end state-sanctioned violence, liberate Black people, and end white supremacy forever. While BTS and Big Hit Entertainment did not comment on their donation, Variety spoke to Kailee Scales, managing director for Black Lives Matter and she said, “Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”

After BTS' donation, their fandom - known as ARMY, an acronym for Adorable Representative MC For Youth, kick-started their own initiative to take the donations further in order to match the group's donation. The wave of donations may have surprised people but the fans have actively donated to various charities in the past too. In just a day, they have crossed the mark of $600,000 and counting. The fandom is known to be involved in activism and philanthropic work just like BTS.

Here's how Indian Fans can donate:


On June 4, BTS stood in solidarity with the community and wrote, "We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together. #BlackLivesMatter."

On June 7, the septet is set to feature and perform during Dear Class of 2020 special for the virtual graduation ceremony.

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